![]() ![]() Because the brand has always been so significant to me, becoming a global ambassador feels full circle, and it’s such a pinch-me moment. I also remember the L’Oréal Paris kids shampoo that was shaped like a fish. My first memory of L’Oréal Paris is playing around with my mom’s makeup and seeing L’Oréal Paris lipsticks in her makeup bag. What is your first memory of L’Oréal? What does it mean to join the brand? Why now? In the exclusive ahead, Jenner tells about her first encounter with the beloved brand, her beauty philosophy, and what she always picks up at her local drugstore. (In May, she was spotted wearing all L’Oréal Paris products at this year’s Met Gala.) But this new gig will put Jenner’s face in thousands of drugstores and make her supermodel glow ultra-accessible. She also teamed up with her sisters for a KKW Fragrance collaboration and a Kylie Cosmetics collaboration. She’s fronted numerous fragrance campaigns, and was the face of Estée Lauder from 2014 to 2017. This isn’t Jenner’s first foray into beauty. ![]() But nobody defines Kendall Jenner but Kendall Jenner,” L’Oréal Paris global president Delphine Viguier-Hovasse said in a statement. “At any other time, Kendall Jenner might have been as successful as she is now, but her worth and her choices and her image might have been defined or even controlled by others. ![]() L’Oréal Paris credits Jenner’s strong sense of self and ability to inspire others as key to the partnership. Jenner joins other famous faces-including Kate Winslet, Eva Longoria, Elle Fanning, and Viola Davis-as the brand’s newest ambassador. “Having the chance to embody the ‘I’m worth it’ mantra and remind women everywhere of their worth is something I am so excited by and don’t take for granted.” “I’m so looking forward to immersing myself in this iconic brand and joining this sisterhood of such strong and powerful women,” she tells Harper’s Bazaar in an exclusive interview. ![]()
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